I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. On March 18, amid a slew of endings, closures and deaths both literal and figurative, Playboy announced it would be ceasing publication of its print magazine with the Spring 2020 issue. Justuseapp Safety Score for Sunset Magazine Is 36.9/100. It is part of the "Idea House" program, originally launched in 1998. [citation needed] Contributors of cover art included Will James, Maynard Dixon, and Cornelia Barns. A James Beard Award-winning chef and a farmer to Michelin-starred chefs weigh in on what to grow this season. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. Under Lane's leadership, the company also produced a successful series of how-to home improvement and gardening books, which are still published today[citation needed]. As Reginald Brack, Jr., Chairman, President, and CEO of Time Inc., which shortly before had become a part of Time Warner, explained at a meeting with Sunset employees on April 18, 1990: "One of the first things we discussed with Bill and Mel when we sat down in New York was the respective position of our companies as leaders in their fields. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. 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This was a "plus benefit" for magazines generally and a few especially--Sunset, National Geographic, Better Homes and Gardens, Reader's Digest, and others that were saved by readers. I recall very clearly that in January 1961, my second year as Publisher, we ran a full-color page on Sonora, Mexico, followed by a four-color spread in April on varieties of citrus. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). It can also be a reminder of the beauty and fragility of life and a reminder to cherish each moment and enjoy the little things. Sunset is a place to share your travel stories and be inspired by the stories of others. The two-martini lunch is not as fashionable and the "easy" part is not so, of course, with a touch of our Dad's humility, and is only relative to the costs of starting up a new radio station, TV station, or daily newspaper. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. Shop kitchen gear, garden tools, luggage, home dcor, and more. How do they make bulls mad for bull riding. Vistas of mountains and tiny, captivating details of little shops. Heres what first half of March looks like. And Sunset was one of the few magazines that did not rent or exchange subscription lists. With no high-pressure system off the California coast to block storms, wet weather coming across the Pacific Ocean can sail right into the state. H para Hombres. Keep Reading: affordable gifts foodie gifts garden gifts Gift Guides Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. Disrobing model magazine. A sunset is a symbol of the end of one cycle and the start of another. Whether youre looking for micro-seasonal gardening tips for your home state, recipes from top chefs from Seattle to Santa Barbara to Santa Fe, home tours and remodeling hacks, travel tips on undiscovered bohemian getaways, or the next great wine region, weve got you covered. (These shorter articles are not included in this bibliography, as explained by the publisher in his Foreword.) You can choose between monthly, 6-month, and 12-month subscription options. Advertising was not initially accepted in regional editions. I can linger a little longer in my backyard and live a better life here in the West. Regents emailed announcement to staff Tuesday did not say Sunset would close, though it acknowledged the rapidly changing landscape created by the coronavirus. Can I get duplicates? Wed send them. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. We are passionate about showcasing the regions unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. May created a long, low, adobe homestead that surrounded a central courtyard. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Corporate interests undervalue the very things that create a loyal readership, and when the readership declines (along with advertising revenue), they pronounce this to be an inevitable result of a new technology. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. We wanted Sunset to remain in the households of primary readers. Thousands of reprints of many articles have been distributed by local governments, garden clubs, and often other media that, again, have benefited a far wider group of people than only Sunset readers. Liquor was never accepted. During the last half of Sunset 's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. Before the layoffs, most of the remaining team worked in Los Angeles, though without a real office. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. If youre signing up for a digital subscription, you can start reading your favorite magazine within minutes of completing your purchase. Offers may be subject to change without notice. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? Lea Beckett, co-founder of Grand Teton Distillery, shares her favorite things to do in the Idaho/Wyoming border town of Driggs, Idaho. Over the years I never missed an issue of the magazine, I bought Sunset books, and I visited Menlo Park more than once. And the new television medium was taking an increasing lion's share of the dollars. The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. Its test kitchen processes thousands of recipes a year. One local shares two itineraries: one for the coast and one for the mountains. SUNSET is a registered trademark of S Media International Corporation. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. However, and make no mistake, every single successful magazine must constantly adapt to change to stay healthy and keep and gain new readers as well as appeal to the advertisers. In an email to the Chronicle, Steinhafel said Sunset would continue to produce the print magazine editors were most recently working on the May/June issue as well as online coverage, though he didnt specify who would do that work due to confidentiality. Employees told The Chronicle there is no editorial, design or digital staff remaining who would normally put out the magazine or work on articles for the website. 10. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". Renewals to Adweek will be added to your remaining issues and extended. In 1929, Lawrence W. Lane, a former advertising executive with Better Homes and Gardens, purchased Sunset, and changed the format to its current Western lifestyle emphasis. Its history went back to the Ohlone Indians and the Spanish Zayante Rancho. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. In 1932, Sunset was the first national magazine to publish separate editions for different parts of its circulation area, tailoring its gardening advice to each area. To succeed with a new magazine is always a risky business: editorial appeal, gaining circulation vitality with rising direct mail costs for subscriptions and newsstand display competition, and advertising acceptance. I hope the new corporate ownership takes a look at the Lanes model and can save this beloved Californian institution. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. [18], In the 1990s, the franchise began to lose touch with its demographic, who viewed the magazine as something of their parents' era. The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. When Katie Tamony took over as editor-in-chief in 2001, she collaborated with new creative director Mia Daminato (former creative director for Australian-based Federal Publishing Company's Magazine Group) to create a new, more modern design. As Dr. Tomas Jaehn points out in his essay, "Four Eras: Changes of Ownership," changes to the editorial mission and marketing objectives did not take place to the same extent in the 1990 change of ownership as had prevailed in 1914 and 1928, because Time Warner, as it announced, was eager to continue many of the profitable values already in place. Succulents and cacti and seasonal vegetables. Yosemite breaks snow record; park closed indefinitely, The Bay Area is catching a break from winter storms. Your order is processed by magsstore.com within 24 hrs of receipt of the order and the money and all order details are shared with the respective publisher. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. The first editorial color under Lane appeared in December 1954 illustrating Christmas ideas in baking and decorating. [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. Copyright 2023 S Media International Corporation. Travel professional Aida Mollenkamp shares her favorite spots to come home to. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. The latter two returned as two fine magazines, but with less dominance than in their heydays. January 2023. SUNSET may receive compensation for some links to products and services on this website. The current editor-in-chief of Sunset magazine is Bobbi Mahal. When I started my employment at Sunset, I was taken around the two office buildings in Menlo Park and introduced to every single employee, from one of the Lane brothers himself to the guys on the loading dock. This site uses cookies to optimize site functionality and provide you with a great user experience. Eventually, a meatier magazine emerged. Many of these East-West differences are put in a historical context by Dr. Kevin Starr in his perceptive introduction and by Dr. Tomas Jaehn in his well-researched essay, "Four Eras: Changes of Ownership." Now that Im the editor, when I work with our staff of talented, tried-and-true Westerners, natives and transplants alike, thats what we want you to feel when you read the print magazine. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_2',173,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_3',173,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0_1');.box-3-multi-173{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}Yes, Sunset magazine is still published and available for readers. , cooking, gardening, and 12-month subscription options constitutes acceptance of our of. 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